Sales Strategies

When it comes to developing relationships, small businesses have a huge advantage over “the big guys.” Small businesses can really get to know their customers and develop truly personal relationships, which is often the reason that they keep coming back. Not only are these personal relationships enjoyable for you and your staff, but they are also a great way to ...

It’s an age-old question in the promotional products industry and one that is probably being asked often now: “How can I grow my margins?”There are two camps in the industry: price-sellers, who advertise themselves as the cheapest, and those who aim to provide value. Some distributors strive to be the cheapest, relying on sales quantity rather than quality. Those of ...

You can grow your business in 2009! The promotional products world is a $200 billion industry. Even if it was down 30 percent, that still leaves $140 billion of opportunity. If you don’t currently sell $140 billion, this means there is potential for you to grow your business. Here are three easy steps for increasing your sales, even while others ...

A blogger on the American Express Open Forum had something enlightening to say recently. Really think about this: “Your employees are probably treating your customers about the same way you are treating your employees.” It makes sense that happy employees will treat customers well, and they, in turn, will want to come back. This blog encourages you to treat your ...

According to a survey by the National Federation of Independent Business this past February, almost 30 percent of small business owners say they have lowered their prices. And, in the face of today’s economy, that is becoming a trend. But, in an article for BusinessWeek, business owners are reminded that discounting can be tricky and shouldn’t be something entered into ...