Occasionally, I use our blog or print mag to share information about products I really enjoy. Companies don’t ask me to do so and I don’t offer. However, when I come across products that are worth talking about, I make it happen. As of Dec. 1, 2009, those unsolicited editorial opinions may ...

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I got a mailer from ETS (the express line) today, and I’m extremely impressed with their 2010 Total Branding program. It’s a collection of sweet, ready-made designs and matching collateral for their h2go stainless-steel drinkware. The design colors can be changed to match your customer's ...

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I’ve been sitting on the sidelines for quite a few years now, occasionally sharing my two cents about the excessive amount of trade shows in the industry. Now I’m no rocket scientist, but it seems to me that the best way to decrease the number of shows is to only support the ones you feel ...

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Twitter and Facebook are great business tools, but if an organization doesn’t understand and commit to proper branding, it may be better off skipping social media.

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There are too many trade shows in the promotional products industry. Private trade shows may be the way to go.

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